Are you the only one?
Nobody knows. Those who suffer from the same problem will not advertise it. It would not be wise.
Reliability becomes more and more a marketing argument. Some do it wrongly. Willingly or unwillingly. Unfortunately this is also common word used in and out of season, so the threat is that this word reliability becomes more and more meaningless. Reliability-aware usually means that one is aware of reliability. One could be speed-aware. Aware of the danger of speeding. But it does not guarantee that one will never drive too fast. The same is valid for reliability awareness. You know, your products should be reliable but if they are, the market will tell you at a much later stage. Often too late.
Reliability–awareness. Aren't we all? Of course we are. We are all reliability-aware but not in the same extent. We all want to create reliable products. But as fast as possible and for a good price.
And what about reliability? Yes, of course. That too. But if you take reliability into account during development it is counterproductive in terms of Time to market and cost price. One thinks. Unfortunately this is true. True for a company who is not reliability aware. If they want to become reliability aware it takes 3-7 years depending on the priorities set by top-down and their own real contributions. And then? What happens? From several resources it is stated that Time to market and cost price decrease while reliability increases. The explanation to this effect is obvious and will be explained later on. Consider the temporary increase in costs as an investment not as costs.
I is now important to determine if it is about reliability, unreliability or both. In other words:
"Are you reliability-aware and if so, to what extent?
This is part of the next sequence of articles.